Our first-ever Top Creators leveraged a combined 1.9 billion followers across Instagram, TikTok, Twitch, YouTube and OnlyFans to earn $570 million in 2021. Their colossal clout and power to influence teen trends earned them high spots on the inaugural Forbes Top Creator list spotlighting the 50 social media superstars revolutionizing entertainment and advertising in the smartphone age. The D'Amelios have become the social media’s version of the ideal American family (successful, attractive, wholesome)-the Leave It To Beaver of the smartphone age. Backed by $6 million from Fanatics billionaire Michael Rubin and serial entrepreneur Richard Rosenblatt (Demand Media, Autograph) the pre-revenue, pre-product, pre-employee company has a post-money valuation of $100 million. And today, the family is launching D'Amelio Brands to hawk products and cash in on the image and likeness rights to anything Charli and Dixie. They also bet on new companies via their $25 million early-stage VC fund 444 Capital. They star in, and produce, a reality series The D'Amelio Show, on Hulu. Following the playbook once reserved for A-lister stars, the sisters are exchanging influence for equity, grabbing ownership stakes in buzzy companies, including Lightricks, a $1.8 billion (valuation) content creation software firm. The Connecticut family, with no prior showbiz experience, has attracted windfall endorsement deals with an eclectic group of brands rarely mentioned in the same sentence-Amazon, Hollister, Dunkin, Prada-which happily pay the D'Amelios around $250,000 per post. It's a handsome haul for an eight-minute show-and a mere rounding error on the $70 million in earnings that Charli, Dixie and their parents Heidi and Marc D'Amelio, brought home over the past two years.
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